How do I connect Azure Data Factory to HubSpot in 5 minutes?

Execute the following steps to connect Azure Data Factory to HubSpot. You only need knowledge of Azure Data Factory, your own business and the HubSpot administration.

HubSpot is cloud-based marketing, sales, CRM and service software. HubSpot is used by over 150.000 companies.

No technical knowledge is needed nor knowledge on the HubSpot APIs to connect HubSpot to Azure Data Factory. This step-by-step plan will tell you exactly which steps you need to go through on Invantive Cloud to create your own Azure data warehouse with data from HubSpot.

The steps to connect Azure Data Factory to HubSpot are:

  1. Register an Invantive Cloud account.
  2. Create a HubSpot database.
  3. Make the HubSpot database available through the Microsoft OData connector.
  4. Connect Azure Data Factory to HubSpot through the connector.
  5. Load data from HubSpot into Azure Data Factory data warehouse.

Invantive Cloud offers a HubSpot connector to download data from HubSpot into Azure Data Factory, but there are over 75 other connectors available also for SQL, Power BI Desktop, Power BI Service, Power Query and/or Azure Data Factory.

With the HubSpot connector for Azure Data Factory you will by default fetch the data from all connected HubSpot companies in your dashboard. You can limit the number of HubSpot companies that are retrieved in Azure Data Factory through the Database settings. For example, you can also limit the connector for Azure Data Factory to the data from exactly one HubSpot company. Of course, you can also filter the data by a specific HubSpot company using a filter step in Azure Data Factory. The HubSpot connector for Azure Data Factory has advanced optimizations for great real-time performance with both a single HubSpot company as well as with hundreds of HubSpot companies.

When you are having questions, please check the forums for HubSpot. Every organisation is entitled to 1 hour of free training to help you get started. This free hour also applies to free plans.

Register Account on Invantive Cloud

Skip this step when you already have an account on Invantive Cloud. Otherwise execute the following steps one time to register an account on Invantive Cloud:

  1. Go to Invantive Cloud start page.

  2. Select the Log on-button.

  3. Select the Sign Up-button. Sign Up to Invantive Cloud.

  4. Enter your business email address. Enter business email address.

  5. Select the Next-button.

  6. Enter your personal data. Enter personal data.

  7. Select the Next-button.

  8. Enter your password and repeat the provided password.

  9. Select the Next-button. Enter two identical passwords.

  10. You will receive a six-digit verification code by email within 2 minutes.

  11. Enter the six-digit verification code. Six-digit verification code to validate email address.

  12. Select the Sign Up-button.

  13. Log on now. > Sign Up.

  14. Make sure you have an authentication app installed on your phone. Select the Next-button. Prepare TOTP-configuration.

  15. Add the displayed QR code to the authentication app, enter the current verification code, and choose "Finish". Scan QR-code into TOTP-app and enter current code.

  16. Skip registration of the organization. Skip company registration.

  17. Complete your personal data and choose 'Save'. Complete personal data.

  18. Go to the dashboard. Navigate to dashboard.

  19. The Invantive Cloud dashboard will be shown.

You now have a login code on Invantive Cloud with which you can set up the connection with HubSpot and numerous other platforms. You will use the same Invantive login code and workflow for all other platforms.

Create HubSpot database

In this step, we set up a database with data from HubSpot. The database is "virtual" because it is not a traditional database, but is fed real-time from HubSpot. Invantive Cloud provides Azure Data Factory with a real-time link to HubSpot. The database will be used for all your HubSpot reporting with Azure Data Factory. So you only need to perform these steps once.

  1. Click the Add Database button. Add database.

  2. Select HubSpot from the list. Select HubSpot connector.

  3. Please fill out the form with login information for HubSpot.

  4. Select the OK-button.

Congratulations! You can now process data from HubSpot within the Invantive Cloud website. You can do this for example with the interactive SQL editor.

Grant connection from Azure Data Factory access to HubSpot

To retrieve the data from Azure Data Factory we create a link via Invantive Bridge Online. This creates a "bridge" between the cloud of Invantive and the standard OData connector that is available in every version of Azure Data Factory. You do not need to install anything locally: no connector, no ado.NET provider and no Azure Data Factory add-on neither.

Execute the following steps to safely use the data from HubSpot outside of Invantive Cloud:

  1. Next to the database you will find an orange text requesting you to allow access from your current location (IP address). Select the nearby orange button.

  2. You must completely disable IP address checking by entering an asterisk ("*") since Microsoft Azure Data Factory consists of hundreds of thousands of servers across the globe.

You are now ready to import the HubSpot data into Azure Data Factory.

Configure Azure Data Factory connector for HubSpot

You will now pull in Azure Data Factory data from HubSpot through the established link.

Please note again that Invantive Cloud under the hood handles all complexity such as setting up credentials such as a refresh token, acquiring an access token, optimizing and parallelizing access, accessing an API within the rate limits, scopes and security restrictions. There is absolutely no need for knowledge on complex technical topics such as OAuth access tokens or API. The Microsoft Azure Data Factory steps, activities and pipelines can be constructed using just the OData feed and basic authentication.

Execute the following steps:

  1. Start Microsoft Azure Data Factory and select 'Ingest'. Copy HubSpot data using Microsoft Azure Data Factory activity 'Ingest'

  2. Select 'Built-in copy task'. Built-in copy using HubSpot as source

  3. Select source type 'OData' and select 'New connection'. OData connection for HubSpot to Microsoft Azure Data Factory

  4. Enter in the window the Bridge Online URL of the Azure Data Factory database. This URL containing the data can be found in the Database-form of Invantive Cloud. Choose authentication type 'Basic authentication'. Enter the Invantive Cloud user name and password. OData URL for HubSpot with log on credentials

  5. The list of available HubSpot tables appears. Select the desired tables and construct your pipeline in Microsoft Azure Data Factory. Select HubSpot tables and process them in Microsoft Azure Data Factory